Eco homewares and contemporary eco furniture are becoming increasingly mainstream as a new breed of independent online retailers champion green design. The signs are that eco homewares and furniture are set to enter the mainstream as ethical consumer spending soars (up 11% says The Co-operative). Oliver Heath, of Changing Rooms fame, certainly thinks so, claiming, dramatically, ‘This will be the industrial revolution of our time’.
His impassioned belief that sustainable and recycled, design-led products - categorized by his EcoCentric online venture as ‘urban eco chic’ - are challenging the pile-it-high-sell-it-cheap approach of the high street, is certainly ethically compelling.
Eco chic is not new it has to be said. But witty and stylish though the iconic designs by high-profile designers like Tom Dixon, Ross Lovegrove, Piet Hein Eek, Fernando and Humberto Campana, and husband and wife team, Tord Boontje and Emma Wooffenden.
are, they have, to draw a parallel with the fashion industry, failed to translate from catwalk to high street.
One hurdle is accessibility: many of the designs are, not to put too fine a point on it, bonkers. Price is, predictably, another issue: putting products, which are typically hand-crafted and/or made in Britain into mass production is by conventional measures, unprofitable. And, in the case of recycled design another challenge is, ironically, securing a reliable supply of the right waste materials.
Such factors prevented Boontje’s and Woffenden’s tranSglass range of sculpted wine bottles, conceived back in 1997, from making the leap from studio to factory production for seven years. ‘Technically production is not difficult,’ comments Boontje, ‘the problem is that most factories do not have the infrastructure to collect and clean used bottles.’ Setting up a new production facility in Guatemala has been the successful solution.
Move away from the hot lights of the celebrity designer arena and production issues increase. Max McMurdo of Reestore, whose inspired designs using unpromising waste like shopping trolleys and windscreens have graced the window of Selfridges, Oxford Street, says, only after five, long years, has he noticed a shift in attitudes and ‘companies are now starting to come to me’.
Exhibitions like [re]design and The Eco Design Fair have sprung up to help young eco designers reach a wider market and promote the idea of sustainable design, but what’s really needed is a dedicated eco style emporium: a green version of Heal’s or Habitat, to champion designers and win over consumers.
Enter Oliver (Heath)’s army: a band of design-savvy, environmentally-motivated, online retailers who have been quietly massing (Brighton’s a particular hotbed of insurgency), determined to overthrow the established belief that ‘eco’ and ‘design’ are mutually exclusive terms. Nigel’s Eco Store was launched in March 2005, followed by By Nature in June, The Natural Store in August, Eco-Boudoir in October, Biome Lifestyle in December, and EcoCentric and The Lazy Environmentalist in, respectively, April and June 2006.
What they share is the belief that design is key to developing the green lifestyle market. Annabelle Randles of By Nature puts it this way: ‘No-one is going to buy a product they do not like just because it is sustainable. We want to change the perception that if something is organic or recycled it’s not very interesting or exciting.’ Virtual stores help keep costs roughly on a par with non-green alternatives sourced from the Far East, although several companies divulge the long-term aim is to develop the real thing.
It won’t be easy. Andrew Jones, who launched Hen & Hammock, focusing on environmentally-friendly, garden kit in September 2006, volunteers, ‘The only way people will succeed is if they feel passionately about it. Costs are too high to set out to purely make money.’
Biome Lifestyle www.biomelifestyle.com
By Nature www.bynature.co.uk
Eco-Boudoir www.eco-boudoir.com
EcoCentric www.ecocentric.co.uk
The Eco-Design Fair www.ecodesignfair.co.uk
Hen & Hammock www.henandhammock.co.uk
The Lazy Environmentalist www.lazye.co.uk
The Natural Store www.thenaturalstore.co.uk
Nigel’s Eco Store www.nigelsecostore.co.uk
[re]design http://www.redesigndesign.org
Reestore www.reestore.com
Recently launched in 2007
The Green Haus www.thegreenhaus.co.uk/
Eco One Interiors
Contemporary furniture for the home. Storage, shelving and home office furniture, offering contemporary style and sustainability. Further information on eco furniture, eco designers and eco-retailers is available on this site www.ottofurniture.com.
Sandra
Benefits
There are many benefits to having a Houston hammock at your home. First of all, they are extremely easy to set up and to use. You can tie them around just about anything, and if you don’t have trees, you can buy a base for your Houston hammock to hang it from.
This means that no matter what your yard looks like, you can install and use a Houston hammock. They are great for relaxing in, because they are made in a patented way that means easier in and outs for you.
You can find yourself much more easily able to climb in and out of the hammock, and the way that the Houston hammock makes it much harder for you to fall out of the hammock itself. This means that not only are you going to be better able to enjoy your Houston hammock, it is also going to be much safer for your family.
There are many other benefits to having a Houston hammock. First of all, if you don’t have room in your home or in your yard for a full fledged hammock, the Houston hammocks come in different sizes. You can also get a hammock chair or other kinds of Houston hammocks so that you can use your hammock just about anywhere you are able to enjoy it.
Remember that just by having a hammock, you are going to get the chance to be even more relaxed and at peace with your world. Try to use your hammock a little bit each day, and allow yourself the luxury of being able to shut off the world, if even just for a few minutes. It is a great way to unwind.
This is a most fantastic part of being able to have your own home and reap the benefits of having your own yard. You can put a hammock into it and be fully able to enjoy what you have in your own yard. A Houston hammock is a great way to be able to enjoy your own space.
Joan
Hammocks have been around for over 1,000 years. The traditional hammock only holds one person. There are many styles of hammocks to choose from today. They come in a variety of materials and colors as well for comfort and appeal. There are hammocks that hold two people. Some come with a built in pillow.
Hammocks have found there way in home décor as well. Many teenagers and bachelors think having a hammock in the living room or their bedroom gives it an individual touch. Hammock chairs are very popular for indoor use as well.
When it comes to a hammock, comfort is very important. Who wants to lounge around in something that is uncomfortable and leaves your back sore? According to the American Medical Journal the Mayan Hammock is the best for comfort. They are very easy to clean as well. Most can be washed with soap and a garden hose. Others are designed to place in your washing machine and then just hang it up to dry. The bath tub is another great place to get this cleaning job accomplished.
Marcia
Is one joist enough to support a chair and body weight? Or should I run a board along the ceiling and draw support from two joists? (Can’t access from attic, so it would be screwing a board into both joists, then the chair hook into the board. I’d really rather not….but if I have to I will ![]()
Thanks!
Lydia